It has been said again and again—We are officially a visual society. Whether it’s photos, video, live stream, etc—we want to see it, not just read it. So what does this mean for you and your business? It means that now is the time to embrace using video marketing and stop putting it off because you’ve heard some myths about it. I’m going over 3 top myths about video marketing below!
1. It will bust my budget
While professional services can be expensive, the ROI for video marketing is one of the strongest of any form of marketing. In fact, 51% of marketing professionals worldwide name video as the type of content with the best ROI. Marketers who use video grow revenue 49% faster than non-video users. And 64% of consumers make a purchase after watching branded social videos. These statistics cannot be ignored.
If you’re afraid about spending thousands on production or promotion, rest assured that you don’t need to. There are video solutions to every need and budget. I have several packages to fit your individual needs. And you don’t have to have a Hollywood producer to be successful in your video marketing.
Videos need to be helpful, informative, and entertaining. Not only that, but your leads and customers find certain types of content more helpful when presented in a video. There is also a huge push for authentic content, compared with perfectly curated Facebook and Instagram Feeds. People want the real you, and we can show off your personality in your Brand Film.
2. Your video has to go viral
Would it be great if your marketing video went viral? Absolutely!
Does it need to go viral to be considered a success? No way.
The number of views a video gets is far less important than the number of conversions it makes. You can make a hugely entertaining video that gets a ton of views, but if most of those views are by people outside your target audience, you’re really no better off than you would be if you get a lower number of highly-targeted views. Get your content in front of the right people, not just a lot of people.
3. It’s too time consuming
When you work with professional services, you don’t have to worry about video marketing taking too much time or resources away from you. A professional will do the heavy lifting and walk you through the process, step by step. When you hire me for your Brand Film, we have an in-depth phone consultation, you’ll fill out a questionnaire, so I can get to know your business goals, style and target market, and then we come up with a plan for the day of your shoot. I tailor each session to your individual needs and who your ideal client is and what would appeal most to them in your video content.
Want to learn more about Brand Films?
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